SCORE Roundtable: Is What I Offer Better than the Competition?
Date: July 18, 2018
Time: 6:30 PM - 8:30 PM
Event Description
Come to our July SCORE Roundtable! Businesses fall in love with the features of their products and services, touting advantages that the customer should love too. Customers don't buy products or services - they buy the benefits they get from the purchase. How do you sell the benefits - and are they important to the customer and better than the competition? Share, listen and learn in a lively discussion with your peers about how to define and project your value proposition.