Grow with GOOGLE with Glen Ellyn Chamber
Date: March 12, 2019
Time: 8:00 AM - 11:30 AM
Event Description
Get Your Business Online Workshops with
Google’s Get Your Business Online program is on a mission to help small businesses grow and succeed online. Google provides training, program materials, a dedicated support team, and more.
Speaker Demming Bass, Google Support Trainer, has trained over 8,000 small businesses, nonprofits and chambers and is the CEO of two creative marketing consulting firms
8:30 am Get Found on Google Search and Maps
(Session 1: 60 minutes)
Explore Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing and take advantage of a free website. In this session we’ll show you how to:
- Create or claim your Google My Business listing
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
- Create a free website using the info from your business listing
9:30 am Reach Customers Online with Google
(Session 2: 60 minutes)
Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends. In this workshop we’ll discuss best practices for:
- Creating a free Google My Business listing
- Improving your website’s visibility in Google’s organic search results, on all devices
- Advertising your business on Google
10:30 am Using Data to Drive Growth
(Session 3: 60 minutes)
Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy. In this session we’ll introduce talk about:
- Identifying business goals (and how you plan to use your online presence to achieve them)
- Incorporating data into your plan
- Selecting tools to help you find the answers you need